MusikImPuls creates magical moments with pop-up music that suddenly appears. In unusual places in the city and on social media. With meaningful stories, we make the concept known - without any media budget at all. Media relations focus on regional media and the feature pages. In content marketing, we focus on regional lifestyle bloggers. Through social media posts, livestreams, teaser clips and 360° videos, the symphony not only gains listeners, but also visibility. Because we know: An orchestra outside its usual context - on the street or by the water - also reaches people who are not yet classical music fans.
The campaign became the talk of the town. Over 60,000 people followed MusikImPuls live, commented on it and shared it on social media. The reach of the individual events was around 800,000, with a total of over 13 million people reached. And the subsequent 2015/2016 season was the most successful yet for the Laeiszhalle's resident orchestra.