If you want to play in the Champions League of digital transformation, you have to be ideally positioned. Reliable, agile, up-to-date. For Hamburg@Work, two decades of success were the opportunity for a new positioning. Northern Germany's largest digital network has retained its identity, but changed its orientation: from the vertical to the horizontal DigitalCluster.Hamburg. Hamburg@work is taking off with the cross-industry "smart platform" for Industry 4.0 in northern Germany, making it the most important network for digital transformation


Best practice from professionals collaborates with new talent. Thought leadership is therefore the guiding idea for our 360-degree content strategy. DigitalCluster.Hamburg is where smart ideas, innovative entrepreneurs and digital know-how come together. In the game for 20 years, but agile as day one. That is part of the identity of Hamburg@Work. And our message for communication.


We oversee the relaunch of Hamburg@work - both strategically and in terms of implementation. Because anyone who stands for innovation needs progressive communication. We integrate this into every step of our 360-degree measures: from the new logo with claim to corporate publishing, media relations, events and the new website. Our communications strategy kicked off with the 20th Anniversary Future Summit in the fall of 2017 - with top-class speakers on the topic of the digital future, "The next 20 years".


With our help, Hamburg@work, the team for a new world, has reinvented itself and has now been awarded GOLD cluster status by the EU. Thanks to the Future Summit, Hamburg@work has succeeded in bringing together the various sectors of the economy. Because digitization concerns everyone. Since 2017, around 21,000 members and interested parties have attended Hamburg@work events.



We designed a content-rich website that optimally conveys the HH@work guiding theme "Thought Leadership". The content is varied: interviews, news and trends in digital innovation. For members, the articles are played out based on interests and filtered individually - as well as mirrored in the regular newsletter.

Future Summit

The conference series "Hamburg@work Future Summit" creates leading congresses of the DigitalCluster.Hamburg and provides an overview of the dimensions of digital transformation in all areas of business and society. After the 20th Anniversary Future Summit in 2017, the AI conference "Disrupt Now" was held at the Hammerbrooklyn Box in 2019. The Future Summit 2020 is already being planned.


Our image brochure shows the advantages of Hamburg@work, presents the thought leadership know-how and convinces new members. It gives a comprehensive picture of Hamburg@work, its USP, its work and its competencies.